Turkey is an Increasingly Popular Summer Holiday Destination for Brits

The popularity of Turkey as a holiday destination for British tourists has soared over the summer, latest figures have shown.

According to the Global Foreign Exchanges Services (GFES) as run by American Express, the amount of Turkish Lira purchased by Brits has risen by 36 per cent compared to the same period last year.

What’s more, it has been revealed that Turkey is the second most popular holiday destination in internet searches for 2011.

The main reasons for this sudden surge in Turkish holiday bookings amongst Brits has been put down to the country’s vastly cheaper hotel rates, as well as the less favourable Euro exchange rate meaning British holiday makers are now looking for alternative destinations in order to get more for their money.

Another reason for the Turkey holiday boom is the decrease in popularity in destinations such as Egypt, which is known for its all-inclusive holiday resorts. The amount of Egyptian currency purchased by Brits suffered a dramatic decrease in the third quarter of 2011.

This means that countries such as Turkey will benefit from this due to its large number of all inclusive resorts and favourable Turkish Lira exchange rate.

Terry Perrin, director at American Express GFES, said: “As people move away from holidaying in resorts such as Egypt, we are seeing a knock on effect and an even greater increase in the number of people visiting other renowned all-inclusive destinations such as Turkey.”